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| MAS ETH ARCH/CAAD - 2004/05 - STUDENT PAGES Master of Advanced Studies in Architecture, Specialization in Computer Aided Architectural Design | 065-0005/6 Supervision: Prof. Dr. Ludger Hovestadt, Philipp Schaerer Chair of CAAD, ETH Zurich back | concept | basics | target group | market strategy | software | images realization | images final product | 1 large holdings
We all know the system of ikea, you look around in the shop, they offer you pencil and paper to write down the things you need and after your shopping you pick them up at the pay-desk. The same way you could choose the size of your 'living surface', walk around and look for some accessories you wish to integrate, fill in the paper and while you finish your shopping your customized 'living surface' is being made and waiting for you at the exit. 2 private
The target group could also be a private person who composes his personal 'living surface' with his own custom made accessories. Wheter it's Ray, who wants to be surrounded by his jazz collection of Ray Charles, Marjolein who adores her 'relax surface' at the swimming pool or Laurence who enjoys lying down surrounded by her Voltaire collection, it can all be done. 3 bars/restaurants
Other customers could be bars and restaurants that can design 'living surfaces' adapted to the atmosphere they want to create and the space they have. |top|
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